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I-brand yezemidlalo yamazwe ngamazwe isungula iiteki ezinokubola.

Kutshanje, inkampani yeempahla zemidlalo i-PUMA iqalise ukusasaza izibini ezingama-500 zeiteki zovavanyo ze-RE:SUEDE kubathathi-nxaxheba baseJamani ukuvavanya ukonakaliswa kwazo.

Ukusebenzisa iteknoloji yakutshanje, iRE: SUEDEIiteki ziya kwenziwa ngezinto ezizinzileyo ezifana ne-suede esukiweyo ngetekhnoloji yeZeology,I-biodegradable thermoplastic elastomer (TPE)kwayeimicu ye-hemp.

Ngethuba leenyanga ezintandathu xa abathathi-nxaxheba bembethe i-RE: SUEDE, iimveliso ezisebenzisa izinto eziphilayo zavavanywa ukuqina kobomi bokwenene ngaphambi kokuba zibuyiselwe kwi-Puma ngokusebenzisa isiseko sokubuyisela kwakhona esilungiselelwe ukuvumela imveliso Qhuba kwisinyathelo esilandelayo sovavanyo.

Iiteki ziya kuthi emva koko zingene kwi-biodegradation yemizi-mveliso kwindawo elawulwayo eValor Compostering BV, eyinxalenye ye-Ortessa Groep BV, ishishini losapho lwamaDatshi elenziwe ziingcali zokulahlwa kwenkunkuma. Injongo yeli nyathelo yayikukujonga ukuba ingaba umgquba webakala A ungaveliswa na kwizihlangu ezilahliweyo ukuze zisetyenziswe kwezolimo. Iziphumo zovavanyo ziya kunceda iPuma ivavanye le nkqubo yohlaziyo lwebhayoloji kwaye inike ulwazi kuphando kunye nophuhliso olubalulekileyo kwikamva lokusetyenziswa kwezihlangu ezizinzileyo.

UHeiko Desens, uMlawuli weGlobal Creative kwaPuma, uthe: “Sivuya kakhulu kuba sifumene amatyeli aliqela ezicelo zeeteki zethu zeRE:SUEDE kunokuba sinokunikezela, nto leyo ebonisa ukuba kukho umdla omkhulu kulo mba. yozinzo. Njengenxalenye yovavanyo, siya kuqokelela kwakhona impendulo evela kubathathi-nxaxheba malunga nokuthuthuzela kunye nokuqina kwe-sneaker. Ukuba uvavanyo luphumelele, le ngxelo iya kusinceda siyile iinguqulelo zexesha elizayo zesihlangu. ”

Uvavanyo lwe-RE:SUEDE yiprojekthi yokuqala eyasungulwa yiPuma Circular Lab. ILebhu yeSetyhula isebenza njengendawo yokuyila yePuma, edibanisa iingcali zozinzo nezoyilo ezivela kwinkqubo yePuma yokujikeleza.

Iprojekthi ye-RE: JERSEY esandul' ukuphehlelelwa ikwayinxalenye yeLebhu yeSetyhula, apho iPuma izama ngenkqubo entsha yokuhlaziya impahla. (Iprojekthi ye-RE: JERSEY iya kusebenzisa iihempe zebhola ekhatywayo njengeyona nto iphambili ekuvelisweni kwenayiloni esetyenzisiweyo, ejolise ekunciphiseni inkunkuma kunye nokubeka isiseko semodeli yemveliso esetyhula kwixesha elizayo.)

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Ixesha lokuposa: Aug-30-2022